Commercial
PM Ekta Mall, Varanasi
PM Ekta Mall in Varanasi, developed under the ODOP scheme, aims to promote grassroots-level development by showcasing products from each district across India. The mall features a diverse range of regional goods, alongside facilities for the Nagar Nigam and a hotel, creating a comprehensive space for commerce, local governance, and hospitality.
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Client
Varanasi, Uttar Pradesh
Area
This is the aerial perspective of PM Ekta Mall, Varanasi, Uttar Pradesh. It stands as a symbol of modern commerce infused with regional cultural identity
Architectural Description
The PM Ekta Mall in Varanasi, Uttar Pradesh, presents a contemporary commercial architecture that seamlessly integrates modern retail design with cultural symbolism. The building exhibits a striking parametric façade, creating a dynamic visual identity while optimizing climatic responsiveness. The cohesive interplay of landscape, parametric façade, and spatial zoning ensures a dynamic user experience in the heart of Varanasi. A symbol of modern commerce infused with regional cultural identity, embracing parametric design, sustainability, and user-centric spatial planning. It represents a forward-thinking approach to retail architecture while paying homage to the traditions of Varanasi.
1. Functional Zoning
- Retail & Commercial Spaces: Located centrally for high visibility and accessibility.
- Leisure & Entertainment Zones: Positioned towards terraces and open spaces to create an inviting experience.
- Service & Utility Areas: Strategically placed at the back and underground for minimal disruption to visitor flow.
- The mall is situated in a bustling urban landscape, designed to be a landmark commercial hub in Varanasi.
- Ground-level landscaping and pedestrian-friendly spaces create a welcoming public realm.
2. Vehicular & Pedestrian Movement
- Dedicated Pedestrian Walkways: Lined with greenery and seating areas, these pathways enhance walkability and user comfort.
- Parking Areas: The design accommodates efficient vehicular parking, likely including basement parking to maximize land use.
- Smooth Traffic Flow: The curved driveway around the site ensures easy navigation for vehicles without congestion.
3. Access & Circulation
- Multiple Entry Points: The layout ensures seamless access for pedestrians and vehicles.
- Main Drop-off Zone: A well-defined entrance plaza allows for smooth pick-up/drop-off, ensuring pedestrian safety and convenience.
- Service & Delivery Access: A separate service road at the rear facilitates uninterrupted loading and unloading operations.
4. Fluidic Parametric Façade
- The vertical fins and undulating wave patterns enhance the mall’s aesthetics while serving as a passive shading device, reducing heat gain and improving energy efficiency.
- The interplay of metallic and terracotta-colored panels provides a warm, inviting character while reflecting regional architectural tones.
5. Retail & Cultural Synergy
- The mall’s grand entrance and open spaces create an inviting experience for visitors.
- Elements of traditional Indian motifs, like the Lord Shiva's artwork near the entrance, connect the modern structure with Varanasi’s deep cultural roots.
6. Sustainable Urbanism
- Green rooftops contribute to urban heat island reduction while enhancing the mall’s energy efficiency.
- The use of perforated façade elements ensures optimal natural ventilation and shading, reducing reliance on artificial cooling.
- Terrace gardens and green pockets contribute to environmental sustainability and enhance user comfort.
- Large glass panels allow natural light penetration, reducing the need for artificial lighting during the day.
This is the bird eye view of PM Ekta Mall, Varanasi, Uttar Pradesh. The design emphasizes its integrated design approach, highlighting its spatial organization, connectivity, and landscape integration.
It stands as a symbol : of modern commerce infused with regional cultural identity, embracing parametric design, sustainability, and user-centric spatial planning.
Green Buffers: Well-placed trees and landscaped areas act as natural buffers, reducing heat and enhancing aesthetics.
Public Interaction Zones: Small pocket gardens and outdoor seating areas promote social engagement.
Integration with Surroundings: The site is planned in alignment with nearby roads, residential areas, and open landscapes, ensuring a harmonious transition between built and natural environments
This aerial view : underscores the mall’s vision as a landmark destination that is not just a shopping hub but an experiential, sustainable, and culturally resonant urban space.
Terraced Green Spaces & Open-Air Areas: The upper floors feature green terraces and open decks, offering recreational spaces and passive cooling benefits. Circular planters with sculptural elements add an artistic touch, reinforcing a blend of nature and built form.
View of the grand entrance, PM Ekta Mall, Varanasi, Uttar Pradesh. A well-defined entrance plaza allows for smooth pick-up/drop-off, ensuring pedestrian safety and convenience.
Urban Integration & Pedestrian Flow: The design accommodates multi-layered access points, with a grand entrance, well-landscaped drop-off zones, and defined pedestrian pathways. The adjacency to open green spaces and water features suggests a harmonious relationship with the larger urban context.
Interior view from the entrance, PM Ekta Mall, Varanasi, Uttar Pradesh. It seamlessly blends modern aesthetics with cultural influences, creating a vibrant and immersive retail environment.
Interior
1. Architectural & Spatial Design
- Open Layout: The spacious and well-organized floor plan ensures a smooth flow of customers, reducing congestion.
- Natural Material Integration: Use of wooden panels, exposed brick, and earthy tones creates a warm and inviting atmosphere.
- Zoned Retail Displays: Clearly designated areas for different product categories, enhancing the shopping experience.
2. Circulation and Movement
- Wide and Well-lit Walkways: The mall corridors are spacious, ensuring smooth movement for visitors.
- Central Kiosk Area: A designated interactive space for pop-up shops or customer engagement activities.
- Clear Signage & Wayfinding: The design incorporates visual cues for easy navigation.
3. Retail Experience & Engagement
- Interactive Storefronts: Glass facades with digital displays and themed interiors create a dynamic shopping experience.
- Relaxation & Seating Zones: Well-placed seating areas encourage visitor engagement and offer a place to rest.
- Seating & Rest Areas: Dedicated relaxation zones allow visitors to unwind and socialize.
- Interactive Displays & Concept Stores: Carefully arranged handcrafted and luxury items encourage exploration.
4. Aesthetic & Material Palette
- Ceiling Design: The ceiling features a dynamic geometric pattern with golden reflective surfaces, enhancing luxury and visual appeal.
- Flooring: A mix of textured tiles and warm-toned materials creates a comfortable yet elegant atmosphere.
- Wall Murals & Decorative Panels: Vibrant cultural elements are integrated, reflecting the heritage of Varanasi while maintaining a contemporary aesthetic.
- Indian Motifs & Patterns: Cultural symbols and geometric designs add an authentic touch to the interiors.
5. Lighting & Ambience
- Interactive Storefronts: Glass facades with digital displays and themed interiors create a dynamic shopping experience.
- Relaxation & Seating Zones: Well-placed seating areas encourage visitor engagement and offer a place to rest.
- Layered Lighting System: Pendant lights with copper and bamboo finishes create a cozy feel. Track lights ensure focused product illumination.
- Subtle Floor Patterns: Light-reflecting surfaces enhance the brightness and amplify the sense of space.
View of the interior retail space, PM Ekta Mall, Varanasi, Uttar Pradesh. This interior design concept reflects a modern yet culturally rich shopping environment.
The interior design of PM Ekta Mall harmonizes contemporary architecture with cultural richness, making it an engaging and memorable shopping destination. The blend of luxury, functionality, and tradition sets a new benchmark for commercial spaces in Varanasi. The concept reflects a modern yet culturally rich shopping environment. It seamlessly merges heritage-inspired elements with contemporary retail design, ensuring a visually engaging and immersive shopping experience.
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